Verne Harnish : Mastering the Rockefeller Habits

Mastering the Rockefeller Habits (5 DVD Video)

Rockefeller's disciplined approach to business replaced the helter-skelter methods of the original pioneering speculators— and catapulted him to the lead in the oil industry.

These important practices, contained in Verne Harnish's Mastering the Rockefeller Habits, need to be embraced by all companies eager to expand

housands of business owners have benefited from the simple, practical techniques outlined in Mastering the Rockefeller Habits. Drawing from his experience as the founder and program chair of the world-renowned MIT/Inc./EO "Birthing of Giants" executive program and his two-decade-long work with the CEOs and executive teams of fast-growth firms, Verne has developed an easy-to-use program for making strategically smart business decisions.

Topics covered include:

    * Cash Model—double your operating cash flow in 12 months
    * Market Intelligence—find out how leading firms "learn faster" to remain ahead of their competitors
    * Core Ideology—bring core values and purpose alive to energize your employees and simplify human resource systems
    * Brand Promise—articulate a clear, succinct one that differs from your competitors'—while still mattering to your customers
    * X Factor—determine your underlying "10- to 30-times advantage" over competitors—find it, exploit it, and win big
    * Annual and Quarterly Focus—discover the most critical short-term decisions an executive team can make to drive alignment and performance
    * Rockefeller Habits Checklist—adopt 10 habits that will reduce the weekly executive time needed for managing the business from 50 hours to under 15
    * Meeting Rhythm—establish daily, weekly, monthly, quarterly, and annual meeting rhythms and create the specific agendas that make them effective
    * Metrics—drive your business on a daily and weekly basis using three metrics
    * Organizational Structure—keep everyone accountable by applying three types of organizational charts
    * Themes and Priorities—identify period-specific themes and use them to make your priorities memorable while adding energy and focus to the organization

Bill George : Seven Lessons for Leading in Crisis

Seven Lessons for Leading in Crisis (3 CD Audio)

Bill George, the acclaimed author of Wall Street Journal’s bestseller True North and former CEO of Medtronic, draws from his own in-the-trenches experience and lessons from leaders (representing an array of companies) who have weathered tough economic storms. With straight talk and clear direction, George shows leaders specifically what they must do to become strong leaders and survive any crisis. His seven lessons:

1. Face Reality, Starting with Yourself
2. Get the World off Your Shoulders
3. Dig Deep for the Root Cause
4. Get Ready for the Long Haul
5. Never Waste a Good Crisis
6. You’re in the Spotlight: Follow True North
7. Go on Offense, Focus on Winning Now

William Dauphinais : The Wisdom of the CEO

The Wisdom of the CEO (3 CD Audio)

Not many of us have the benefit of sitting down and picking the brains of top CEOs, the kind of guys who get their pictures on the covers of Forbes and Fortune and whose companies' quarterly earnings are reported on the evening news. Wisdom of the CEO doesn't exactly give you face time, but it does feature 29 corporate leaders talking about the issues that drive modern business--growth, innovation, shareholder value, and globalization among them.

Some of the names are those you'd expect--Michael Dell talking about growth, Sony's Nobuyuki Idea on innovation--but others are a surprise. For example, the postmaster general of the United States has written a chapter called "Firing Up the Evangelical Organization," in which he talks about the inherent contradictions of a company that is a monopoly but still has to compete for market share with publicly traded companies. 

The chapter on knowledge management comes last in the book, but contains the most interesting metaphor: Yahoo! chairman and CEO Timothy Koogle compares the proliferation of new information to bug spray, which works by forcing bugs to keep twitching until they run out of food or oxygen and thus die. Knowledge workers and organizations are like that, he says: If they can't find the information they need quickly, in language that's meaningful to them, they'll just keep searching until they run themselves into the ground.

Justin Herald : The Ultimate Small Business Success Series

The Ultimate Small Business Success Series (7 CD Audio)

The information in this series has been tried, tested and proven by Justin throughout all of his businesses. This is hands on stuff. So instead of waiting to sit down with Justin One on One, why not grab a copy of this CD series and start applying the information Justin would be instructing you to do if he was sitting right in front of you?

Think of it this way, You can have Justin speak right into your business for four hours by listening to this seven CD Series!

David Heenan : Co-Leaders - The Power of Great Partnerships

Co-Leaders - The Power of Great Partnerships (13 CD Audio)

Behind each good CEO, head coach, and general, there's a number-two person who is supremely capable and yet either shuns the spotlight or is willing to wait patiently for his or her turn. Heenan and Bennis take a thorough look at the contributions of these number twos, finding brilliance and dogged determination--qualities the financial press traditionally finds only in bosses--but also the humility and loyalty necessary to remain second banana.

Although the authors refer to almost every professional marriage you can think of--from Abbott and Costello to the short-lived duo of Ovitz and Eisner--the heart of the book focuses on 11 genuine successes in the annals of number-twodom.

The chapter on Al Gore contains an interesting dissection of the role of the VP in American politics. A chapter called "Cyberstars" talks about how Intel's Craig Barrett and Microsoft's Steve Ballmer have contributed to the spectacular success of those companies. (Interesting tidbit: Ballmer once beat Bill Gates in a math competition when both were undergraduates at Harvard.) Bill Guthridge, an assistant basketball coach at the University of North Carolina who served under Dean Smith for 30 years before succeeding him, gets his due in a chapter that ably explains what an assistant coach actually does: it's a tough gig.

The point of this book is that all these fascinating lieutenants represent an argument for a newish type of power-sharing management. It's a strong argument, but it seems dependent on brilliant adjutants, and one senses there may not really be enough of those to go around.

Paul Gorman : Master Sales Alchemist

Master Sales Alchemist : The Four Most Powerful Steps To Selling You’ll Ever Master (7 CD Audio)
 
For the first time, Paul has revealed what he calls his Master Sales Alchemy Method: The Four Most Powerful Steps To Selling You’ll Ever Master.
Let me get right down to explaining what this is.

Paul says selling is easy. And when he sells, it certainly looks easy! He has created millions and millions of pounds of new-found revenues ‘out of nowhere’ for client companies for more than 23 years.

His ‘secret’ is a simple yet profound 4-step selling process. When you understand it, you open the floodgates for untold increases in customers, revenues and profits.

Put differently, you discover how to sell the ‘Paul Gorman’ way—and that means big money for your business!

Ironically, Paul never intended to reveal these secrets widely. But, to his dismay, he discovered hardly any business owners, professionals or salespeople understood what he understands about selling powerfully, yet always ethically.

When you discover what just Step #1 is, you realize it is the crux of being able to generate virtually unlimited sales volumes, no matter what you sell, who you sell it to, or the price tag you attach to it (huge, medium, or tiny).

Once you understand and apply all 4-STEPS TO SELLING THE ‘GORMAN’ WAY you suddenly find customers or clients are attracted to you almost like bees to pollen. Your particular product or service becomes the only logical choice in the eyes of people or companies that will benefit the most.

Dozens, hundreds or thousands more customers realise why your product or service is the one they should buy—and they buy.

I consider Paul to be a genius. Nearly all of what he does is intuitive to him, but not to the rest of us! Sometimes it’s a job to pin him down and try to persuade him to analyse his approach, and then provide a step-by-step instruction so the rest of us can learn and profit from his methods.

Well, he’s done just that for this programme—with astonishing depth, detail and actual ‘how-to-apply-it-to-your-business’ methodology. This programme captures more of Paul’s selling ‘secret’ than I have ever seen him reveal before.

Let me quickly qualify what I’m saying.

I am familiar with most if not all the major sales trainers in the UK, America, Australia and Europe. I have attended dozens of seminars over sixteen years. My book shelves probably contain more titles on selling than anything else. I have listened to almost every worthwhile tape and CD set, and watched numerous videos.

I have continually studied as much as I can about selling because it is so critical to success. I am sure you have too.

But no person, no book, no audio programme, no video programme, and no seminar has ever explained to me how to -- realistically -- sell millions and millions of pounds and dollars of products and services as clearly, succinctly, powerfully, instantly, and continually than Paul’s extraordinary Master Sales Alchemist: The Four Most Powerful Sales Steps You’ll Ever Master programme.

I assure you, you have NEVER had an opportunity like this to discover precisely how to take your particular product, service or treatment, and ‘Hyper-Gear’ its sales up to two or 10 or 25 times the numbers you’re selling today, almost the moment you apply the 4 steps Paul shares with you.

Never before have you had an opportunity to discover how to make the very big money from your business that Paul’s Master Sales Alchemist programme shows you how to make.

Never will your SALESPEOPLE have an opportunity like this to learn the REAL selling skills you want and need them to master, to maximize their sales performance for your organisation.

Paul packed-in a full, intense day of master sales training that will accelerate your business growth more rapidly than your competitors will ever be able to keep pace with... and will make you and your enterprise more money this year (and for the rest of your business career) than you ever imagined making in such a short time.

Here is just a snatch of what you’ll discover:

# How to ‘instantly’ differentiate yourself and your product or service from every competitor out there (barring none).
# The three human traits you MUST understand: when you do, you increase customers’ desire to buy from you 10-fold!
# The keys to adopting Paul’s extraordinary best-friend approach live in front of your prospects that attracts torrents of additional sales.
# Paul’s pearl of secrets: getting hot sales leads to come to you in the quantity you want them, rather than you spending unnecessary fortunes going to them.
# How to convert enquiries into BIG sales the Paul Gorman way.
# Why you should ALWAYS make your prospective customer qualify before allowing them to buy from you.
# Paul’s FIRST and most important instruction to salespeople—it improves their ability to sell within days.
# How to tone DOWN your sales approach (and copy) to evoke substantially higher sales.
# The sales alchemy system that makes fortunes from ‘ordinary’ products or services.
# Why Paul despises—and never employs—‘closing techniques’! Plus how he ethically gets prospects figuratively ‘falling over themselves’ to buy.
# YOUR GIFT: A one million-pound sales strategy for your business (plus every company attending).
# How to attract, pay and keep the very best sales people in your industry—even if you’re a small business today.
# How to make your business or practice an ethically sales-driven, moneymaking, and cash-generating hyper-machine that makes you, the owner(s) very, very rich.
....Plus much more.

Seth Godin : Are You Indispensable?

Are You Indispensable? (1 DVD Video)

Are you indispensable, capable of making a difference, doing work that matters–or are you a compliant cog in a machine that cares little about you? Seth Godin, entrepreneur and bestselling author of Linchpin wants to sell you on doing art, standing out and getting what you deserve.

Contents:
01. Introduction
02. Comparing the 'Tourist' and 'Initiator' Approaches to Life
03. The Difference Between Freelancers and Entrepreneurs
04. Discovering the Truth About Business
05. The Lasting Impact of the Industrial Revolution
06. The Rise of Brands and Advertising
07. The New Economic Model
08. Companies that Are Embracing the New Model
09. Taking a New View of Assets
10. The Challenge of Adopting the New Model
11. Overcoming the Lizard Brain
12. Entrepreneurs and the Lizard Brain
13. Becoming Indispensible
14. Advice for Entrepreneurs
15. The Key to Successful Shipping
16. Q & A
17. Q1: Giving Things Away for Free
18. Q2: Promoting Cooperation to Advance Social Good