CEO Exchange : 105 - International Branding in 21st Century

International Branding in 21st Century (1 DVD Video)

Featured Guests:

Kevin Roberts
CEO, Saatchi & Saatchi

Jim Rose
CEO, QXL.com

The United States has the lead when it comes to web fever, but Europe is catching up fast. The man who is getting Europeans to buy online in 13 languages, Jim Rose, CEO of QXL.com, meets the man who hopes to get the Old World thinking anew about marketing online, Kevin Roberts, CEO of Saatchi & Saatchi.

Topics include:
• The CEO and Corporate Culture
• International Branding
• Old & New Media