Brand Bew Day : Putting the Pizzazz Back Into Xerox and Coke (1 VCD)
Featured Guests:
Anne M. Mulcahy
Chairman & CEO, Xerox Corporation
Neville Isdell
Chairman & CEO, The Coca-Cola Company
Anne M. Mulcahy
Chairman & CEO, Xerox Corporation
Neville Isdell
Chairman & CEO, The Coca-Cola Company
On this episode of CEO EXCHANGE, taped at Emory University's Goizueta Business School, meet the CEOs of two companies with iconic names that have long been part of our everyday vocabulary. At Xerox, Anne Mulcahy didn't copy anyone else's game plan when she rebuilt the company into a contemporary high-tech powerhouse. And Coca-Cola's Neville Isdell is refreshing the product mix to satisfy the public's thirst for non-carbonated drinks. Two CEOs who are determined to steer their companies back to the future.
