Keeping Up with The Jetsons : Making Lives Better Through Innovation (1 VCD)
Featured Guests:
Jeffrey R. Immelt
Chairman & CEO, General Electric Co.
Irene B. Rosenfeld
Chairman & CEO, Kraft Foods, Inc.
On this episode of CEO EXCHANGE, taped at the Tuck School of Business at Dartmouth College, join two CEOs who are leading their venerable companies into the modern era. At General Electric, Jeff Immelt continues to put a charge into the Most Admired Company in the United States while making infrastructure and environmental solutions the new engines for growth. Irene Rosenfeld has fresh ideas in store as the new Big Cheese at Kraft Foods, where she is expanding markets for classic brands like Velveeta, Jell-O, Oreos and Oscar Mayer, while developing new lines of healthy and read-to-eat packaged foods. Two CEOs dedicated to improving lifestyles around the globe.
Jeffrey R. Immelt
Chairman & CEO, General Electric Co.
Irene B. Rosenfeld
Chairman & CEO, Kraft Foods, Inc.
On this episode of CEO EXCHANGE, taped at the Tuck School of Business at Dartmouth College, join two CEOs who are leading their venerable companies into the modern era. At General Electric, Jeff Immelt continues to put a charge into the Most Admired Company in the United States while making infrastructure and environmental solutions the new engines for growth. Irene Rosenfeld has fresh ideas in store as the new Big Cheese at Kraft Foods, where she is expanding markets for classic brands like Velveeta, Jell-O, Oreos and Oscar Mayer, while developing new lines of healthy and read-to-eat packaged foods. Two CEOs dedicated to improving lifestyles around the globe.
