Bigger Bang for The Buck : Bringing Value to Middle America (1 VCD)
Featured Guests:
Clarence Otis, Jr.
Chairman & CEO, Darden Restaurants, Inc.
Mackey J. McDonald
Chairman & CEO, VF Corporation
On this episode of CEO EXCHANGE, taped at the University of Central Florida's Rosen College of Management Hospitality, get to know two CEOs who have cornered the casual marketplace for food and clothing. At Darden Restaurants, the No. 1 casual dining operator in the country, Clarence Otis Jr. caters to families on a budget at the company's flagship Red Lobster and Olive Garden chains. And VF Corporation's Mackey McDonald is confident that the world's largest apparel maker – with brands like Wrangler, Lee, North Face, Nautica, and Vanity Fair – has found the perfect fit with the lifestyles of consumers around the globe. Two CEOs whose emphasis on the mass market has meant massive rewards for their companies.
Clarence Otis, Jr.
Chairman & CEO, Darden Restaurants, Inc.
Mackey J. McDonald
Chairman & CEO, VF Corporation
On this episode of CEO EXCHANGE, taped at the University of Central Florida's Rosen College of Management Hospitality, get to know two CEOs who have cornered the casual marketplace for food and clothing. At Darden Restaurants, the No. 1 casual dining operator in the country, Clarence Otis Jr. caters to families on a budget at the company's flagship Red Lobster and Olive Garden chains. And VF Corporation's Mackey McDonald is confident that the world's largest apparel maker – with brands like Wrangler, Lee, North Face, Nautica, and Vanity Fair – has found the perfect fit with the lifestyles of consumers around the globe. Two CEOs whose emphasis on the mass market has meant massive rewards for their companies.
